Ad Tech

Macario Namie of Jasper: what 2015 will bring us from the Internet of Things

The so-called ‘Internet of Things’ is one of the more intriguing possibilities – maybe reality – facing the world of marketing. It’s already invaded the auto industry and, says Macario Namie (left), vice-president marketing of Jasper Technologies Inc., will open ...

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2014 – the year global adland’s dogs didn’t bark

‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon, dealing, among other things, with Asperger’s Syndrome and autism. But the expression comes from a Sherlock Holmes story, ‘Silver Blaze,’ ...

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Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

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Advertisers look for in-house solution to problem of digital media transparency

New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall ...

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