Ad Tech

Havas boost mobile offer with Plastic Mobile buy

Here’s a new name to conjure with in this confusing (new) world: m-commerce. Mobile, as we know, is growing like topsy although people still struggle to make as much money out of it as its reach indicates they should. But ...

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W+K’s Neil Christie: Why BBH’s Axe is a Modern Classic

With the recent appointment of 72andSunny to their roster, it sounds as if things may be changing at Lynx/Axe. So when asked to suggest a ‘modern classic’ campaign, I thought it was worth highlighting some of the great work BBH ...

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High-rolling Vice Media leads the ‘content’ charge

There’s money in that thar content. Already this week we’ve seen Publicis announce a bid for news agency Relaxnews and Havas tie up a sharing deal with NewsCred. Now it’s emerged that Vice Media co-founder and CEO Shane Smith (below) ...

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Matt Williams: why we all need a start-up frame of mind

I loathe reading PR puff pieces that masquerade as thought-pieces or columns, so I’ll do my best here to avoid this article turning into something that just promotes what Engine is doing. I promise. But the last few weeks have ...

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VivaKi dismantles centralised ad trading operation

Publics Groupe’s VivaKi digital media operation has joined the agency groups in apparent full retreat from proprietary ad trading, dismantling its 120-strong ad trading unit and despatching them back to individual Publicis agencies. WPP has already moved in the same ...

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New Wunderman boss Mark Read shakes up Europe

New Wunderman CEO Mark Read, formerly WPP’s digital supremo, is getting a move on in his new job, appointing UK CEO Mel Edwards (left) to CEO of Europe, Middle East and Africa. She remains UK CEO while a replacement is ...

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