Ad Tech
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Now Google wants to be your creative director
Here we go then: Google is planning to introduce generative artificial intelligence (AI) into its advertising business. The tech giant…
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Data drives Publicis to 7.2% Q1 growth
Publicis Groupe moved ahead of US rival Omnicom in the organic growth stakes in Q1 2023, posting 7.1%, largely driven…
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Can AI trump humans at photography? Baz Luhrmann and Bombay Sapphire investigate
Baz Luhrmann and Bombay Sapphire are challenging the creative potential of AI as part of a new exhibition at the…
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Ocean Outdoor’s DeepScreen Alive opens up a new world of 3D DOOH theatre
Building on the success of DeepScreen®, spectacular 3D illusions which elevate out of home brand experiences, Ocean Outdoor has launched…
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Can new IPA leader Krichefski improve agency mental health?
GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his…
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Mother and Uber Eats get creative with data for Ramadan OOH campaign
As well as being a holy month for Muslims, Ramadan is gaining cultural traction in the UK. There are Ramadan…
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Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?
Clive Humby’s declaration back in 2006 that ‘Data is the new oil’ is, at this point, almost the mantra of…
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Leagas Delaney ups tech game with Welsh from Wunderman
Leagas Delaney was one of the London agencies alongside GGT and WCRS that followed pioneers CDP and BMP into a…
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Commercial media use drops and diverges according to new IPA TouchPoints study
Broadcast commercial media is continuing to lose share of viewing as we spend more time with streaming services and generally…
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