Ad Tech
-
Now McDonald’s reviews $1.8bn global media out of OMD
McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as…
Read More » -
Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP
Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s…
Read More » -
Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
Read More » -
CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI,…
Read More » -
More revolving doors: now Frampton exits Havas Media
Yesterday we noted the revolving doors in media agency land – top level exits at Dentsu Aegis (Carat), OMD (a…
Read More » -
Wil Publicis’ new Spine put some backbone into data?
Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine…
Read More » -
OMD’s Mendonca joins media brain drain away from agencies
One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a…
Read More » -
Government promises “transparent” media review as big groups pitch for £140m
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the…
Read More » -
Neil Davidson of HeyHuman: how brands can humanise AI
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe…
Read More »