Ad Tech
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WPP goes backwards in third quarter of 2017
WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8…
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Crowd-funding is Pemsell’s key to the rescue of the Guardian
Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed…
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Now McDonald’s reviews $1.8bn global media out of OMD
McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as…
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Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP
Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s…
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Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
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CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI,…
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More revolving doors: now Frampton exits Havas Media
Yesterday we noted the revolving doors in media agency land – top level exits at Dentsu Aegis (Carat), OMD (a…
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Wil Publicis’ new Spine put some backbone into data?
Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine…
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OMD’s Mendonca joins media brain drain away from agencies
One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a…
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