Ad Tech
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Now £400m Sky, Campbell’s and Marriott review media accounts out of WPP
Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s…
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Hogarth Worldwide: from localisation and adaptation to creative excellence
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting…
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CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI,…
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More revolving doors: now Frampton exits Havas Media
Yesterday we noted the revolving doors in media agency land – top level exits at Dentsu Aegis (Carat), OMD (a…
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Wil Publicis’ new Spine put some backbone into data?
Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine…
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OMD’s Mendonca joins media brain drain away from agencies
One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a…
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Government promises “transparent” media review as big groups pitch for £140m
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the…
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Neil Davidson of HeyHuman: how brands can humanise AI
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe…
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Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered,…
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