Ad Tech

Accenture takes first big step into creative with Karmarama acquisition

The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one of the UK’s few independent agency groups. The price is undisclosed. Accenture Interactive is already the world’s biggest digital agency ...

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Tom Denford and David Indo from ID Comms: who are the world’s best CMOs?

On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s ...

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Former BBH star Emma Cookson joins You & Mr Jones

Some more clues have emerged about the intended shape of former Havas CEO David Jones’ You & Mr Jones, described (by itself) as “the world’s first brandtech group, aiming to build brands better, faster and cheaper through technology.” We already ...

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Engine rolls out new customer engagement platform

Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more personalised customer experiences. Called Rapport, the new platform uses first and third party data to maximise digital performance and improve ...

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