Ad Tech
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US economic growth confounds holding company excuses
There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the…
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Havas joins rivals in the doldrums, pins hopes on Vivendi
Havas is stuck in the doldrums, along with most of its holding company peers, reporting negative growth in the first…
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Does Carnival’s choice of Anomaly signal new global opportunities for smaller players?
Will the woes of the big agency holding companies – most spectacularly WPP – open the door to big accounts…
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Here’s a turn-up: is Publicis on the right track while WPP has been losing its way?
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though…
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MEC poaches Richman from Starcom to head combined MEC/Maxus US agency
WPP’s MEC media agency, which is merging with the holding company’s Maxus, has made a big statement of intent by…
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World’s biggest advertisers crack down on transparency, ad fraud and brand safety
Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New…
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Why today’s big challenge for the agency establishment is zero-based creativity
Much chatter in adland about the way the declining fortunes of FMCG – or consumer products – companies are impacting…
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IPA calls on YouTube and Google to mend their ad ways
The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and…
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R3: Dentsu, WPP and Accenture are big buyers in July
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging:…
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