Wil Publicis’ new Spine put some backbone into data?

Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun.

Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective.

It’s exhaustively described here in Campaign, which seems to have some sort of thing about Arthur (below).


WTF it all means is wholly lost on me.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.