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Wil Publicis’ new Spine put some backbone into data?

Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun.

Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective.

It’s exhaustively described here in Campaign, which seems to have some sort of thing about Arthur (below).


WTF it all means is wholly lost on me.

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