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Wil Publicis’ new Spine put some backbone into data?

Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun.

Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective.

It’s exhaustively described here in Campaign, which seems to have some sort of thing about Arthur (below).

,

WTF it all means is wholly lost on me.

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Arthur Sadoun publicis

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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