Ad Tech
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Merkle hires first Europe creative director
We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s…
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Recma rankings put Dentsu Aegis Network at the top of 2017’s media agency pile
French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new…
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Rob Norman on new interest Playbuzz and GroupM
Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and…
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Former GroupM digital chief Rob Norman joins Playbuzz
Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute…
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Ebiquity takes new shot at programmatic with tech launch
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as…
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Andreas Naumann of Adjust: how ad spoofing became the new fraud threat
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is…
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Makin and Jeans launch hyperlocal media agency Pintarget
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are…
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Sadoun wraps major Carrefour deal for Publicis.Sapient
It’s turning out to be a good week for Publicis Groupe CEO Arthur Sadoun (below). Yesterday he pinched Nick Law…
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Accenture makes running in global M&A says new R3 report
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number…
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