Ad Tech
-
Former GroupM digital chief Rob Norman joins Playbuzz
Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute…
Read More » -
Ebiquity takes new shot at programmatic with tech launch
Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as…
Read More » -
Andreas Naumann of Adjust: how ad spoofing became the new fraud threat
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is…
Read More » -
Makin and Jeans launch hyperlocal media agency Pintarget
Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are…
Read More » -
Sadoun wraps major Carrefour deal for Publicis.Sapient
It’s turning out to be a good week for Publicis Groupe CEO Arthur Sadoun (below). Yesterday he pinched Nick Law…
Read More » -
Accenture makes running in global M&A says new R3 report
Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number…
Read More » -
R/GA’s Nick Law wins key creative role in Sadoun’s new model Publicis Groupe
What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir…
Read More » -
Customer experience is the new marketing battleground says new WARC survey
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent…
Read More » -
Saatchi & Saatchi grabs global Expedia account
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all…
Read More »