Ad Tech

Sir Martin Sorrell on the new world according to WPP

Sir Martin Sorrell’s various pronouncements seem to amuse and engage some of you so here he is – again – speaking by video link at what seems to be a leadership conference, NOAH15 in Berlin last month. Don’t know who ...

Read More »

Simon Bailey of Axonix: how to reach commuters

Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus or train into work is now a prime opportunity to check our smartphones and tablets to catch up ...

Read More »

Will life change as Google becomes Alphabet?

For people in advertising and media anyway the likely answer is ‘Not much.’ Separating the Google search and advertising business from the company’s other ambitious, sometimes barmy, bets allows founders Sergey Brin and Larry Page to concentrate on their own ...

Read More »

Jack Simcock: how we can solve adland’s biggest problem by abolishing the ‘tyranny of averages’

For an industry that talks a lot about creativity, innovation and the future, advertising strategy is surprisingly rooted in the traditions of the past. DDB’s 50s creative teams and JWT’s 60s planning revolution were innovations created in times of cultural ...

Read More »

Facebook now main rival to Google in mobile ads

Facebook made about three quarters of its $3.82bn second quarter ad revenue from mobile, according to CEO Mark Zuckerberg, up from $2.8bn. Zuckerberg (left) is promising more of the same as Facebook’s still growing user base – now about 1.5bn ...

Read More »

Gloo aims for £30m to make its marcoms mark

A common sign of a bubble in financial markets is the formation of companies that say to investors: give us your money, we can spend it better than you can. Some of them can but a lot of them just ...

Read More »