Ad Tech

Critical Mass invests in mobile agency Prolific

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 ...

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David Indo from ID Comms: why we need to talk about programmatic

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of ...

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Was Nick Studzinski key to Accenture/Karmarama deal?

Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead and Adrian Vickers (both suits) set up their agency, in the late 1970s I think, nobody expected it to take ...

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Tom Denford and David Indo from ID Comms: Facebook’s growing pains

On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement inaccuracies and the closing of their troubled ad-serving business, the company has had a bumpy few months The company has ...

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Accenture takes first big step into creative with Karmarama acquisition

The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one of the UK’s few independent agency groups. The price is undisclosed. Accenture Interactive is already the world’s biggest digital agency ...

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Tom Denford and David Indo from ID Comms: who are the world’s best CMOs?

On this week’s #MediaSnack Tom and David celebrate an epic list of the 50 Most Innovative CMOs In The World written by Lara O’Reilly at Business Insider. Tom was part of the small advisory board that helped identify the world’s ...

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