Ad Tech

Marc Schader of Havas Media: the five trends shaping mobile

The 2017 GSMA Mobile World Congress starts today. More than 20,000 delegates are in Barcelona to discover more about mobile content, network connectivity, enabling technologies such as Artificial Intelligence, plus the opportunities mobile has to build more sustainable businesses. In ...

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Is the app revolution finally running out of gas?

Are we finally becoming fed up with mobiles’ lucrative handmaidens – apps? New research from Adobe says that while smartphone traffic in Europe has doubled between 2014 and 2016 (which is probably why we can’t get a signal) new and ...

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Tom Denford and David Indo from ID Comms: cracks in the media “walled gardens”

On this week’s #MediaSnack Tom and David get excited that digital media behemoths Google and Facebook, so dominant of global digital media investment, are softening their stance on allowing external verification and measurement. Are the walls around their highly successful ...

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Accenture continues agency land grab with Germany’s €100m SinnerSchrader

Accenture is to buy one of the Germany’s biggest digital agencies SinnerSchrader, based in Hamburg. Accenture has bought 62 per cent from CEO Matthias Schrader and others and will bid €9 a share for the remainder, valuing SinnerSchrader (below) at ...

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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency

In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result. They start off by summarising ...

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Kinetic launches new programmatic platform with Bitposter

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

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What does Goldman have in mind for its stake in MDC?

MDC Partners has moved to avert a fate verging on death – the quoted agency group has liabilities of $2.09bn and assets of just $1.6bn – by agreeing to sell a 15 per cent stake to Goldman Sachs for around ...

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Kitkatt and Nohr in earn-out court battle with Publicis

Suspect we’ll be spending some time in the courts with m’learned friends this year and 2017 has started with a cracker, Paul Kitkatt and Marc Nohr (below) suing Publicis Groupe for £8.5m, £4.9m in unpaid earn-out they claim they’re owed ...

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