Ad Tech

Most digital ad impressions are junk says Kraft

Up to 85 per cent of digital ad impressions are are fraudulent or, at best, unprovable according to Julie Fleischer, Kraft’s director of data, content and media, speaking at Ad Age’s recent Data Conference. Julie isn’t too worried as there ...

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Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner

Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful $3.7bn bid for tech-cum-agency company Sapient. Sapient Corp, the owner of digital ad agency Sapient Nitro, was valued on Wall ...

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Samaritans Radar aims to provide safety net on Twitter

Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...

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Martha Greene expands Pointblank production empire with new photography division

Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers include Matthew Beedle, Ryan Edy, Chris Floyd, Nigel Harniman, Tom Hull, Ben Monk and Alexandre Weinberger. Most have worked extensively ...

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Andrew Mennie of Moxie: why we need to do much more for mobile shoppers

In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become the most dominant form of advertising in the UK, with a recent study forecasting that in 2016, expenditure on mobile ...

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