Ad Tech

2014 – the year global adland’s dogs didn’t bark

‘The Curious Incident Of the Dog In the Night-Time’ is a highly successful novel and a play by Mark Haddon, dealing, among other things, with Asperger’s Syndrome and autism. But the expression comes from a Sherlock Holmes story, ‘Silver Blaze,’ ...

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Ruth Peters: have yourself a data-driven Christmas

We all have those friends or family members that are impossible to buy Christmas presents for. How do you go about it? Do they have a list? Do they say those dreaded words – “surprise me”? Whoever the person, the ...

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Advertisers look for in-house solution to problem of digital media transparency

New research from advertising technology and services company AudienceScience claims that only 27 per cent of advertisers feel that having the most talented media agency contributes to the success of their digital advertising campaigns, while 46 per cent of overall ...

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Keith Hunt: why 2015 will be the year of yet more marcoms disruption

It looks like 2015 is going to be another eventful and disruptive year. But then, perhaps we should be used to that by now. After all, the marcoms sector has already seen a plethora of new technologies, strategies and approaches ...

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AMV and Caviar Digital team to light the night for Proviz

AMV/BBDO has teamed up with Caviar Digital to produce an interactive online film, ‘Out of the Dark,’ for cycle clothing firm Proviz showing how the company’s Reflect360 jackets might help you avoid being run over. The full interactive film is ...

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Paul Vallois: the Christmas digital naughty and nice list

As I mentioned in my previous article, my Christmas wish this year was that we’d witness a general shift towards digital first campaigns, with many brands spearheading their Christmas efforts with a digital strategy that matched the ambition and investment ...

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Maxus hires Oliver Cassel as ‘biddable media’ head

Media has become a strange old (new) business in the digital age – it’s certainly no longer a matter of a few drinks at lunchtime and then a shouting match with a rep from the Daily Express who finds your ...

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