Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute and monetise interactive stories that drive audience engagement,” has signed up former GroupM digital supremo Rob Norman as a director.
Norman remains a senior advisor to WPP’s GroupM, which is unaffiliated to Playbuzz.
Playbuzz co-founder and CEO Shaul Olmert says: “Rob is a digital advertising pioneer who we are incredibly excited to welcome to Playbuzz’s board of directors. He is a true proponent of the evolution of digital content and inherently understands what makes consumers tick. We look forward to tapping into his expertise as we continue to bring the most engaging, interactive branded experiences to leading agencies – and their clients – worldwide.”
Norman (left) says: “I am delighted to join Playbuzz’s board of directors. In the digital world, impressions are cheap and harnessing users’ attention spans has never been more important.
“Playbuzz has developed creative, high-performing products as well as trusted partnerships with premium publishers, that enable brand owners to achieve engagement at scale.”
In January of 2017, Playbuzz ranked #7 in comScore’s Lifestyle Category and #27 in the company’s list of Top 100 Video Properties, positioning it as a leader in native advertising. The company has over 150 employees in New York, London, Tel Aviv, Hamburg, São Paulo, Moscow, Lviv and Los Angeles.