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Ebiquity takes new shot at programmatic with tech launch

Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech from a pretty high-powered team.

Ebiquity Tech says it will provide an “impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, martech and data to achieve a single customer view.”

Where would we all be without programmatic?

Heading the new outfit is managing principal Tim Hussain with head of Europe Matt Girling, formerly of Dentsu Aegis’ Amplifi. Jason Liew from Collective is director of ad technology, Georgina Hughes from Amnet and Time Inc. is director of media supply and data consultancy and Maya Arber from Ebiquity Media and MEC is director of UK tech consultancy.

Ebiquity group CEO Michael Karg says: “We are excited to formally launch a dedicated technology consultancy practice, which builds on the back of real client demand for impartial advice around data, marketing and advertising technology. This launch is a natural extension of our service offering and further strengthens our position as a leading, independent marketing and media consultancy.”

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