Ad Tech
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New IPA president Nigel Vaz sets himself a tough task as he vows to “reimagine” the industry
Nigel Vaz has made some very big promises in his inaugural speech as president of the IPA. He has vowed…
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Everybody Hertz: Accenture and the $32 million cyber fail
By Wayne Guthrie, co-founder and director at Fearlessly Frank “Amateurs!” Ian Brown could be heard complaining, when the lights —…
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Heinz is 150 again – from Canada’s Rethink
Last week we had BBH in London hymning Heinz’s 150th birthday, this time it’s Rethink in Canada. Not bad but…
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Sadoun faces ‘cynical’ questioning on $4.4bn Epsilon deal
Publicis Groupe CEO Arthur Sadoun has rebutted an analyst’s suggestion that Epsolon – the data company for which he just…
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Mirum on top as WPP merges it with Possible in the UK
More tidying up at Mark Read’s WPP, Possible UK and Mirum UK are being merged into Mirum UK, headed by…
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Publicis mulls bid for $5bn data giant Epsilon
Publicis has confirmed that it is mulling a bid for Alliance Data Systems’ Epsilon marketing unit, valued at around $5bn.…
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Blue State Digital’s Samir Patel: why the whole world needs proper regulation for Facebook and its rivals
It’s been a hellish few weeks for Facebook. Earlier this month, just 24 hours after announcing its pivot to a…
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Mark Read: a glimpse of the ‘shoes off’ version of WPP’s CEO
Apparently the original plan was to interview WPP CEO Mark Read on a psychiatrist’s couch, but his team, quite understandably,…
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Google says it’s stemming tide of “bad ads” – now there are only 2.3 billion
Google says it removed 2.3 billion bad ads in 2018, nearly one billion fewer than it did in 2017 –…
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