New IPA president Nigel Vaz sets himself a tough task as he vows to “reimagine” the industry

Nigel Vaz has made some very big promises in his inaugural speech as president of the IPA.

He has vowed to “Reimagine” the industry and guide member agencies through the kind of transformation that they have all been struggling to achieve over the last few years, while helping them to overcome a “perceived lack of relevance.”

Vaz’s “three Rs” agenda will, he says, help agencies to build Revenues, beef up their Role as valued growth partners for clients, and accept Responsibility for brand safety, transparency and diversity.

The global CEO of Publicis Sapient said: “Most companies are great at their core business, but not great at reimagining the future of their business. Agencies are no different from their clients in this regard. Our challenges and future success are interconnected.”

Vaz said he was building on previous IPA presidents’ agendas, and hoped to build a sequel worthy of Godfather II or Terminator 2 rather than Jaws: The Revenge.

He takes over from Sarah Golding, CEO of The&Partnership, and paid tribute to her “Magic and the Machines” agenda, which she pursued over the last two years, as well saluting as the previous president, Tom Knox, executive partner at MullenLowe Group UK, who had focused on diversity during his presidency.

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About Emma Hall

Emma Hall
Emma Hall is the former London Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.