Ad Tech
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Madtech: convergence of adtech and martech creates incredible opportunities – but buyer beware
By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data…
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New-style agency Artefact hires De Martin from OMD
French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s…
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Marcoms deals hit new heights says Results International
New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four…
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Roz Thomas: “Alexa, buy me some haemorrhoid cream….” and other problems in a world of voice assistants
We now know that the number of Amazon Alexa Skills in the UK rose by 233 per cent from 2017…
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David Jones’ You & Mr Jones hits the big time with majority stake in global on-site network Oliver
David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for…
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Sorrell hits CES to plug S4 – and push aside WPP exit
If there’s a big pow-wow going Sir Martin Sorrell will be there (CES this week, Davos to come – for…
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Embattled Apple takes the privacy fight to rivals at CES
Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can…
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So what’s going to happen in 2019?
The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what…
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Talon Outdoor: Exciting times for Out of Home as transformation mixes with uncertain times in 2019
Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data…
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