Ad Tech
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Daniel Andrews: can Twitter’s new six-second ad rule help it take on Facebook and Instagram?
Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of…
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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited
Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It…
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Mobile ad fraud: how SDK spoofing steals ad spend under the radar
By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real…
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Are Uber marketing cutbacks a sign of tougher times for today’s tech giants?
21st century tech is a wonderful thing for early stage investors and – sometimes – consumers but it seems to…
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Sorrell hails S4 progress with business from Braun, Starbucks and Bayer
Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur…
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Cyber attack shows why data could be double-edged for WPP and ad holding rivals
Everybody seems to want to own data these these days but is this really wise? Facebook has been fined $5bn…
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Talon: realising our AdTech investment in Out of Home
As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s…
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IPA Bellwether shows marketers uncertain about the future
Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute…
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New figures from Results International and R3 point to holding company retreat from deals
The agency holding companies are in full retreat in the mergers and acquisitions (M&A) stakes according to new figures from…
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