Ad Tech

Media is the elephant in the living room in l’affaire Sorrell

The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the board, a board which some reckon contains one or more directors who want rid of the WPP founder. Sorrell (below) ...

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Publicis teams with TQI Ventures to create new Sapient.i7

Publicis Groupe’s Publicis.Sapient consultancy is teaming with TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it will offer an “extensive set of services leveraging Salesforce technology to enable digital transformation for large enterprises in Europe.” Salesforce ...

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Now Havas joins the blockchain gang

Blockchain is a buzzword for 2018: it powers cryptocurrencies and can turn a company into a magnet for funding. Havas is the first of the big communications groups to buy into the hype with the launch of Havas Blockchain, a ...

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Lessons from SXSW: Y&R’s Gracie Page on ever-changing martech conferences and where innovators should go next

With a start to the tech year chock-full of big-name events that are just as big a bragging right as they are an innovation opportunity, I’ve started hearing rumblings of discontent from my adland colleagues. General displeasure with the enormity ...

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This is how Publicis Groupe’s Marcel platform will work

Publicis Groupe has revealed details of how Marcel will work when it launches in January 2019. Marcel, you may remember, is the reason Publicis Groupe hasn’t entered any awards over the last year. At Cannes 2017, CEO Arthur Sadoun got ...

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