Ad Tech

John Watton of Adobe: don’t be scared – why 2017 tech will be good for you

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

Read More »

Facebook owns up to yet another data cock-up

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

Read More »

Critical Mass invests in mobile agency Prolific

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 ...

Read More »

David Indo from ID Comms: why we need to talk about programmatic

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of ...

Read More »

Was Nick Studzinski key to Accenture/Karmarama deal?

Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead and Adrian Vickers (both suits) set up their agency, in the late 1970s I think, nobody expected it to take ...

Read More »

Tom Denford and David Indo from ID Comms: Facebook’s growing pains

On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement inaccuracies and the closing of their troubled ad-serving business, the company has had a bumpy few months The company has ...

Read More »