Ad Tech

Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered ...

There’s an old expression ‘lies, damned lies and statistics’ which might be on the minds of some at Facebook and many of its customers. The social media (and advertising) giant has just owned up to underestimating iPhone audiences on certain ...

On this week’s #MediaSnack Tom and David kick off with some more troubling transparency news from the US, where the Wall St Journal reports that the Department of Justice has launched a criminal investigation into major US creative agencies, which ...

Omnicom-owned Critical Mass, which describes itself as an “experience design agency,” has taken a stake in mobile-focused product agency Prolific. Prolific, based in San Francisco, offers mobile strategy, design and engineering. Launched in 2009, the agency now has over 100 ...

Bill Bernbach once wrote that the truth isn’t the truth until someone believes you. He was of course making the point about the importance of response in communication. Recently, research in the US has shown how the ultra-right have ‘gamed’ ...

This week’s #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech – Wayne Blodwell. For the last couple of ...

Sometimes an individual can make a huge difference to an agency, lifting it to undreamed of heights. When Peter Mead and Adrian Vickers (both suits) set up their agency, in the late 1970s I think, nobody expected it to take ...

On this week’s #MediaSnack Tom and David focus on Facebook. From its stunning growth to fake news, issues over measurement inaccuracies and the closing of their troubled ad-serving business, the company has had a bumpy few months The company has ...

For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for ...