Ad Tech

WPP’s AKQA expands into Australia with DT deal

Australia’s biggest digital agency DT is being rebadged as AKQA, giving WPP’s flagship digital agency AKQA a big presence in Australia and New Zealand for the first time. DT was owned by holding company STW which was bought by WPP ...

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WFA: independents step up programmatic challenge to agency trading desks

Agency trading desks continue to be the dominant model for programmatic ad buying, used as the principal approach for nearly 40 per cent of the world’s biggest brands, according to new research by the World Federation of Advertisers (WFA). However ...

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Digital whizz Peon replaces Ramsey as JWT ECD

The digitisation of London creative agencies continues apace with Lucas Peon (below), one-time CCO at WPP digital network Possible, replacing nine-year Veteran Russell Ramsey as ECD of J. Walter Thompson. Peon joined JWT as digital creative director last year. Ramsey, ...

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Tom Denford and David Indo from ID Comms: the change agenda for agencies

On this week’s #MediaSnack Tom and David continue the ID Comms 2017 theme of change, this time addressing the impact on media agencies. As with last week’s edition they seek to address the concerns of people in the business by ...

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CES’ brave new world of data-driven smoke and mirrors

Here’s a video, courtesy of The Drum, from the CES show in Las Vegas. As well as the no doubt interesting exhibits it seems awash with agency types trying to bend a client’s ear. I see that WPP’s Xaxis is ...

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Dentsu is top acquirer in 2016 with digital and content agencies in demand

Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 ...

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