Ad Tech

Former GroupM digital chief Rob Norman joins Playbuzz

Playbuzz, which describes itself as a “leading storytelling platform used by the world’s premium publishers and brands to author, distribute and monetise interactive stories that drive audience engagement,” has signed up former GroupM digital supremo Rob Norman as a director. ...

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Ebiquity takes new shot at programmatic with tech launch

Marketing and media consultancy Ebiquity has established itself as a right old thorn in the side of media agencies as it’s grown its audit business into new areas and now it’s venturing into tech with the launch of Ebiquity Tech ...

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Andreas Naumann of Adjust: how ad spoofing became the new fraud threat

New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs ...

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Makin and Jeans launch hyperlocal media agency Pintarget

Charlie Makin, a founder of Booth Lockett Makin, and former Rapprt CEO and Saatchi regional media head Roy Jeans are heading the team launching a new media agency Pintarget focussed on local media. Pintarget says it will enable brands to ...

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Sadoun wraps major Carrefour deal for Publicis.Sapient

It’s turning out to be a good week for Publicis Groupe CEO Arthur Sadoun (below). Yesterday he pinched Nick Law from rival Interpublic’s go-go R/GA digital agency to be the Groupe’s new creative boss and today Carrefour has announced that ...

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Accenture makes running in global M&A says new R3 report

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

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Customer experience is the new marketing battleground says new WARC survey

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

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Saatchi & Saatchi grabs global Expedia account

Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s ...

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