Ad Tech

Tech company ITG buys Connect marketing agency

Midlands-based marketing tech and outsourcing business Inspired Thinking Group (ITG, below) has bought one of its notable neighbours, marketing agency Connect. ITG is now a global business and Connect, whose clients include Jaguar Land Rover and Birmingham airport, now has ...

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Zuckerberg may face challenge as Facebook goes ex-growth

Has Wall Street fallen out of love with Facebook? The social media behemoth’s shares fell 20 per cent yesterday, not so much because it narrowly missed its quarterly earnings target of $13.3bn (posting $13.2bn) or that user numbers slipped back ...

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How Smartology connects news brands with top advertisers

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news ...

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Publicis axes 100 at Razorfish – is the agency itself next?

A razorfish is a tasty long-shaped clam but Publicis Groupe seems to have lost its appetite for the agency of the same name it bought from Microsoft for $530m in 2009. In its latest manifestation Razorfish, once reckoned to be ...

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R3: new buyers outstrip ad holding companies in booming M&A market

Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018, according to new research by marketing consultancy R3. This was largely driven by new buyers (including consultancies) to the sector ...

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Media monk Sorrell outlines new pitch to restless clients

Nobody can be quite sure what form Sir Martin Sorrell’s new communications company S4 Capital will take, although clearly digital production in the shape of first acquisition MediaMonks will play a big part. A seasoned soldier once observed that no ...

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Now MediaMonk Sorrell sets his sights on media agency

Anyone out there have a digital media buying business – with a base in data analytics (obviously)? If so it could be the next target for S4 Capital’s Sir Martin Sorrell because that’s what he says he wants to add ...

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