Ad Tech

Paul Wright of iotec: what the ANA code means for adtech

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...

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Cannes cracks down on booze and noise – but isn’t that partly the point?

The party’s over at Cannes, at least for the Daily Mail. Cannes organiser Ascential is cracking down on “inappropriate” behaviour at this month’s Festival and has singled out the Daily Mail/Mail Online for its raucous parties on yacht alley. The ...

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Ebiquity’s Tim Hussain: programmatic is like the stock market – beware the waterfall of charges

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

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Tom Denford and David Indo from ID Comms: the decline in agency incentives

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...

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