Ad Tech

Tom Denford and David Indo from ID Comms: how to run a brilliant media pitch

On this week’s #MediaSnack Tom and David reflect on ID Comms’ experiences in recent media pitches. They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is ...

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Dentsu embroiled in overcharging scandal in Japan

Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has ...

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ANA dispute with agencies worsens as 4A’s goes it alone

the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at ...

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R3: Dentsu is biggest digital buyer in August

Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions (below) in August demonstrates. Dentsu topped the deal table in terms of ...

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