Ad Tech

1. CLR James in ‘Beyond a Boundary’ wrote: “What does he of cricket know who only knows of cricket?” I used to substitute ‘advertising’ for ‘cricket’ – a point Jeremy Bullmore has made in the past with particular reference to ...

The most recent report by the Association of National Advertisers (ANA) is an eye opener for the adtech industry. The report provides insights into the problems with programmatic ad buying, specifically the fact that there is no measurable way to ...

Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where ...

Google is adding a default adblocker to its Chrome web browser, which will obviously have a big impact on digital advertisers. Here’s what Conversant EMEA’s Robin Davies thinks. “Ad blocking is really a result of poor quality, irrelevant ads being ...

“I’m comin’ up so you better get this party started”, as Pink once sang. Except in my case it would be “I’m comin’ up so you better finish your drinks, tidy up, unplug the stereo, flush the drugs down the ...

The party’s over at Cannes, at least for the Daily Mail. Cannes organiser Ascential is cracking down on “inappropriate” behaviour at this month’s Festival and has singled out the Daily Mail/Mail Online for its raucous parties on yacht alley. The ...

Have the big holding company media agencies reached their high water mark? Not so long ago they were ruling the marketing and media roost; grabbing strategy from their creative rivals and pushing media owners around. Then last year the US ...

Tim Hussain is head of digital at Ebiquity. Ebiquity’s Media Value Measurement practice specialises in providing brands with tools and consultancy services to improve media performance. There is no hotter topic right now in our industry than programmatic transparency. It ...

On this week’s #MediaSnack Tom and David continue their countdown to the one-year anniversary of the ANA’s media transparency report, looking at the significant areas of change in the industry that we believe have been impacted by the ANA’s findings, ...