Ad Tech

On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM in the UK, Nick Theakstone, and Mark Finney, head of media at ISBA, the UK’s leading marketer trade association. The row it ...

Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how you’re doing against agreed budgets. 1. Who do you want to get to? Target audiences – who do you really ...

WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says clients now accept the two sides need to get on) but a couple of recent appointments suggest this view might ...

On this week’s #MediaSnack Tom and David consider the impact of Donald Trump’s election as President on the advertising business. Armed with some very punctual research from Brian Wieser, analyst from Pivotal Research Group, they highlight the impact of potential ...

There’s been a lot of talk recently about the slow movement towards counting ‘attention minutes’ rather than relying on impressions alone when looking at the success of online ads. The argument being that brands would only pay for active views, ...

On #MediaSnack this week Tom and David discuss low morale at agencies, both creative and media. They highlight the fact a recent survey of US agency workers by Campaign are suffering from declining morale. The most worrying aspect is that ...

Martin Sorrell (as he then was) built WPP into a £22bn advertising behemoth by buying big agency brands (JWT then Ogilvy then Y&R then Grey) in the days when they planned and bought media as well. Now they don’t the ...

Addressing the nation on the wireless this morning (he doesn’t really require an interviewer) WPP CEO Sir Martin Sorrell (below) had to try to sound downbeat about the UK’s Brexit vote even as the fall in the value of the ...

On this week’s #MediaSnack Tom and David look at new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report. Nearly five months since the report was ...