Ad Tech
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Sorrell reveals more fruits of his $1bn S4C labours
Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as…
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Talon partners with data provider X-Mode to enhance Ada Out of Home platform
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the…
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Social media is pants says new Grey Consulting report
Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less…
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Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow
Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described…
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Who pays for political ads on Twitter anyway? Data is the true cost
Twitter used to be seen as a place for free advertising distribution in political circles. Parties would put together a…
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Ben Murphy: 25 years of banner ads – how a humble digital box led to an advertising superpower
On October 27 1994, a simple and brilliant call to action (“Have you ever clicked your mouse right here?”) marked…
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Sorrell’s way forward for S4Capital is “management with control” – ie him
Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and…
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Tesco’s Dave Lewis: ‘brutal objectivity’ is the secret to a successful turnaround
Tesco’s outgoing CEO, Dave Lewis, gave plenty of advice at the Festival of Marketing that agency group CEOs who are…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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