Ad Tech
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Social media is pants says new Grey Consulting report
Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less…
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Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow
Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described…
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Who pays for political ads on Twitter anyway? Data is the true cost
Twitter used to be seen as a place for free advertising distribution in political circles. Parties would put together a…
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Ben Murphy: 25 years of banner ads – how a humble digital box led to an advertising superpower
On October 27 1994, a simple and brilliant call to action (“Have you ever clicked your mouse right here?”) marked…
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Sorrell’s way forward for S4Capital is “management with control” – ie him
Not to be outdone by WPP, the company he founded, here’s Sir Martin Sorrell on his new construct S4Capital and…
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Tesco’s Dave Lewis: ‘brutal objectivity’ is the secret to a successful turnaround
Tesco’s outgoing CEO, Dave Lewis, gave plenty of advice at the Festival of Marketing that agency group CEOs who are…
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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion,…
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Sorrell’s S4Capital takes big leap forward with Silicon Valley digital specialist Firewood
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood,…
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How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
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