Ad Tech
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Publicis Sapient lures top creative Wharton from AKQA
Who are the creative movers and shakers in the shiny new world of digital transformation? Publicis Sapient (they seem to…
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Davos: world’s biggest brands launch internet policing plan
A new bit of harmful content reached consumers every second on YouTube, Facebook and Instagram between July and September 2019…
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Are you 40-plus? Now there’s an awards show just for you
It’s an industry obsessed by youth, so you’ve done pretty well if you’ve held on to a job in advertising…
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Results International: private equity leads as buyers snap up content production companies
New research from Results International shows a significant increase in M&A deal activity involving content production companies, more than doubling…
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Sorrell takes the better, faster, cheaper mantra to CES
Is SMS about to announce another deal? He seems to be implying he will in this short video from The…
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End of Brexit uncertainty sees the start of marketing budget increase, says IPA Bellwether
Marketing budgets are up by 4%, if the IPA’s Bellwether Report is to be believed, as marketers relax their purse…
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You & Mr Jones backs “ethical video platform” Good-Loop
Self-styled ethical video platform Good-Loop, which rewards viewers of online video ads by donating on their behalf to a chosen…
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Posterscope’s Stephen Whyte: underestimate the power of dynamic digital out of home at your peril
Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In…
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Out of Home to overtake print as it rides global digital wave
Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in…
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