Ad Tech
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Influencer marketing under the spotlight thanks to new codes of conduct from ISBA and Alcohol Marketing Alliance
ISBA is launching a new code of conduct for influencer marketing, with three sections aimed at advertisers and brands, talent…
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You & Mr Jones’ Nick Emery on why we need a new breed of media agencies
Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days…
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Louis Vuitton celebrates 200th birthday with video game and non-fungible tokens
It’s French fashion icon Louis Vuitton’s 200th birthday and the celebrations commence with Louis: The Game, which follows Vivienne, a…
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$5bn a week Big Tech trio tighten hold on world’s money
Apple, Google owner Alphabet and Microsoft raked in combined profits of neqrly $5bn a week during the second quarter of…
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Starcom launches its own media booking bot
As readers in the UK try to locate their post-match befuddled brains, and those in Denmark rue a dodgy penalty,…
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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?
AI is now an integral part of our lives and as a society awash with data, we rely on AI…
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ASA names and shames influencers who keep breaking rules
The Advertising Standards Authority is to launch a new web page that names and shames influencers who repeatedly fail to…
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Former Firm Decisions boss Broderick launches new media compliance firm
Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing…
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Marketing and technology is a monumental muddle says new Wunderman Thompson survey
Surveys always seem to tell you what you think you know already, which is why we ignore most of them.…
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