Ad Tech

Talon Outdoor: inspiring regional audiences with a smarter take on Out of Home and the urban landscape

By Nick Mawditt OOH and smart cities are joined in their ability to generate inspirational new spaces that are data-driven and reflect a smarter and tech-savvy consumer world. Our recent Talon Inspire event programme took us to Birmingham, Manchester, Newcastle ...

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Sorrell needs a medium-sized deal to realise his big ambition

Sir Martin Sorrell has five years to build his new “more agile” marcoms group – majoring on data, content and technology. Now who does that remind you of? It’s a pretty long list. Sorrell’s S4 Capital has £51m in equity ...

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Seven ways you are killing your ecommerce sales

By Sarah Saker There are so many ecommerce sites out there, yours needs to stand out from the rest for you to make money using it. However, you don’t want it to stand out for the wrong reasons. Many ecommerce ...

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Move over Marcel: Havas hits back with its own AI launch

Is this an attempt by Havas to steal the thunder from French rival Publicis Groupe? On the very same day that Arthur Sadoun launched his much-vaunted new AI platform, Marcel, Havas has opened an AI innovation centre in Montreal called ...

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