Ad Tech

Volvo plays Thor for lightning-activated poster

Digital posters can do most things these days but here’s an interesting wheeze from Volvo; harnessing lightning Thor-style in stormy Bangkok to illuminate a poster for the new S90 plug-in (and directing the lightning harmlessly to the ground it seems). ...

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Chris Slough of Havas: why ad tech isn’t the answer to us all liking all the Christmas ads

Real-time data and insight shouldn’t be the monster under the creative’s bed this Christmas, says Chris Slough, global business partner for Havas Group. Another year, another round of festive ads, which when combined, all serve a similar underlying message – ...

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Have YouTube’s algorithms gone bananas?

I know that YouTube is under pressure for publishing inappropriate this and that – with advertisers withdrawing in droves although that probably won’t last – but have its (possibly rehashed) algorithms gone mad? When I go to YouTube I usually ...

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YouTube walks from one safety issue into another

What to do about dodgy stuff on YouTube? Not so long ago the “brand safety” issue was dodgy videos next to ads, now it’s dodgy (and worse) comments on videos featuring children. Not usually adjacent to a brand. Clearly policing ...

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Tom Denford and David Indo at ID Comms: is media ruining advertising?

On this week’s #MediaSnack episode Tom and David discuss the hypothesis that media mess is distracting marketers, leading to lower quality advertising and encouraging consumers to reject brand messages. The latest report from GroupM called ‘The State of Video’ suggests ...

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Google and Facebook eye Christmas ads bonanza

So what has happened to the Christmas ads missing millions? Last week we noted that YouTube views seems to be down across the piece and it seems that the same has happened to Facebook shares (bigger numbers than YouTube in ...

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