The Walgreens Boots Alliance review has been going on for six whole months. Now, after the final shootout against Publicis Groupe, WPP has held on to the business – but only until the end of 2022, which doesn’t seem much ...
Read More »New IPG CEO Philippe Krakowsky is not looking in the rear-view mirror, he tells Advertising Week
Advertising Week was quick off the mark in securing an online interview with the new IPG chief, Philippe Krakowsky. He talks pretty openly about his background and his current life, and comes across as an interesting guy. He has got ...
Read More »Mirriad brings brands back from the dead for Halloween
In-content advertising company Mirriad is showing off its AI-driven skills this Halloween with ‘Night of the Living Dead Brands,’ a spin on George Romero’s famous horror flick. See how many you can spot. Mirriad's Night of the Living Dead Brands ...
Read More »How do you unlock the random genius of TikTok? Sam Gormley of Osaka Labs has some answers
As Ocean Spray so perfectly demonstrated last week, TikTok is changing how brands connect with their customers. Osaka Labs has worked with TikTok for two years; its founder Sam Gormley has some tips for content, strategy and engagement on the ...
Read More »Ali MacCallum of Kinetic: programmatic points Out of Home to a better post-Covid future
If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising ...
Read More »Havas takes on the ‘new battle ground’ of customer experience with dedicated global network
French agency network Havas Group has been buying up customer experience and engagement agencies over the last couple of years, and now that individual brand interactions – particularly online – are becoming just as important as a shop front or ...
Read More »How did this regular guy from Accenture get two million followers on TikTok?
Max Klymenko is an economics and technology researcher at Accenture. He’s also a TikTok “edutainer” with two million followers, all eager to try out his “simple persuasion tricks to help you get exactly what you want.” Klymenko knows a lot ...
Read More »FirmDecisions breakaway joins rival consultancy MediaPath
More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy, Tony Whittingstall and David Reid are joining rival MediaPath Compliance. Firm Decisions is the auditing and compliance division of listed ...
Read More »Ciesco – 2020 adland M&A deals down 17 per cent but signs of recovery in third quarter
Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly – that the total is down year on year – by 17%. The first quarter (pre-Covid for many) saw the ...
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