Ad Tech

The media world is seemingly awash with auditors and consultants – and combos of the two – and the World Federation of Advertisers, which represents most big brands worldwide, has been looking into the issue. A new WFA study has ...

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

Those of us old enough will remember the damp squib that was the Y2K scare. At midnight on New Year’s Eve 1999 every computer in the world was apparently going to crash, unprepared for the year 2000 and its row ...

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...

Former Havas CEO David Jones’ You & Mr Jones, described as a ‘brand tech’ company, has bought a controlling 51 per cent stake in UK agency Gravity Road. It will launch Gravity Road in the US. Jones (below) says: “This ...

By Ciesco. WPP, the world’s largest marketing group, suffered its worst year since the 2009 recession in growth terms in 2017, with like for like revenue (which factors in currency and acquisitions) down 0.3 per cent, on total revenue of ...

By Talon Outdoor. In a media first, Hiscox’s ‘CyberLive’ deployed a real-time Out of Home advertising campaign to highlight the prevalence of hacking in the modern digital world. As part of a wider drive for the specialist insurance firm, Hiscox ...

Recent research by the World Federation of Advertisers (WFA) reveals that, for 45 per cent of marketers, a major priority for 2018 will be to internalise their programmatic capabilities. And it’s not difficult to understand why brands are keen to ...

WPP is planning to restructure digital and data in 2018, after 2017 results showed the world’s largest communications group flatlining last year. The data branch of WPP has long been an underperformer – in 2017 its like-for-like revenues were down ...