Ad Tech

Social media is pants says new Grey Consulting report

Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about ...

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Accenture adds a new quiver to its armoury with UK consultancy Bow & Arrow

Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described as a “digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer ...

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Who pays for political ads on Twitter anyway? Data is the true cost

Twitter used to be seen as a place for free advertising distribution in political circles. Parties would put together a nice visual with a memorable slogan, then sit back and hope it would be shared. That can still happen in ...

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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

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How psychographics explain who you are and help to win an election near you

By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny. However, despite this high level of interest, and ink, publicly available explanations of the technique remains scarce. Consequently, a true ...

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