Ad Tech

Digital media the only winner from Covid says Zenith

Publicis Groupe’s Zenith has produced its revised forecast for the global ad market this coronavirus year and it is: adspend drops by 9.1% (5.5% recovery forecast for 2021) with digital taking more than half the market for the first time ...

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Facebook ‘hate’ ad boycott gathers steam

The North Face has joined some smaller brands in boycotting Facebook and Facebook-owned Instagram in July as part of a campaign orchestrated by anti-extremist group #StopHateForProfit. In its wake outdoor equipment retailer REI said it will also join the boycott, ...

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Grace Blue launches free global job hunting platform for talent displaced by Covid

Headhunting firm Grace Blue has set up a free-to-use online platform called Transition, designed to help people from the advertising, media and marketing industries who have lost their jobs during the Covid-19 crisis. Transition launches with job listings from Amazon, ...

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WPP strengthens online hand with “kidtech” privacy deal

People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include ...

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Sorrell’s S4 presses on with world growth despite crisis

Sir Martin Sorrell’s S4 Capital is still on the takeover trail (or ‘merger” as it prefers to say) amid the crisis, with the addition of LATAM data and analytics consultancy Digodat. In a somewhat jumpy M&A market S4 reminds us ...

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