Ad Tech

What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative ...

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s ...

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

A tale of two acquirers: WPP has just bought a Portuguese agency, BAR, to merge into Ogilvy. BAR has revenues of $2.5m. Accenture has agreed to buy Mackevision, a Stuttgart-based producer of CGI and immersive content, best known for its ...

Here’s what TBWA’s Backslash clever stuff operation thinks is going to happen in 2018 – and it’s all about A1 and social media (didn’t ‘ya know it). Being hyper-clever, it’s a “pre-trend” report. So medication for ailments you haven’t got ...

On this week’s #MediaSnack Tom and David review the key events of the last 12 months and hand out gongs to those people, channels and themes that made an impact. M is for Media Person of the year – P&G’s ...

We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters spiritual with the new task of launching Vatican News, described as “part of the Vatican reform aimed at finding new ...

On this week’s #MediaSnack Tom and David create a media version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and ...