Ad Tech

Rapid growth Accenture closes on ad holding rivals

Accenture is closing rapidly on its rivals in marcoms – the big ad holding companies – reporting $8.76bn in revenue from its Communications, Media and Technology practice in fiscal 2019, out of a total revenue of $43.2bn, 8.5 per cent ...

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S4’s Sorrell says: watch out ad holding companies

Advertising Week in New York is proving surprisingly interesting – Burger King’s lively CMO on his radical approach to advertising, Arthur Sadoun forced to admit that Publicis’ purchase of data firm Epsilon was “expensive but necessary” – and S4Capital’s Sir ...

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Analyzing how minimalist watch companies produce content for Instagram

There’s a huge amount of convergence on social media: there are some aesthetics that individuals and brands can’t resist when posting. And when all these people and brands post and discuss similar things in similar ways, those patterns can be ...

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Talon’s 4-step approach to safeguarding consumer privacy in the era of intelligent digital Out of Home

With the media press picking up on the potential pitfalls around consumer privacy and GDPR last week, Talon’s Chief Strategy Officer Jonathan Conway (left) outlines how Talon is actively addressing concerns as Out of Home AdTech develops apace.   The ...

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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

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Mobile ad fraud: how SDK spoofing steals ad spend under the radar

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

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