Ad Tech

World’s biggest advertisers crack down on transparency, ad fraud and brand safety

Who invented contracts? Some ancient Greek perhaps who should be the patron saint of lawyers despite his heathen ways. New research from the World Federation of Advertisers (WFA), which represents most big advertisers, show they’re busily rewriting contracts with their ...

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IPA calls on YouTube and Google to mend their ad ways

The UK’s IPA agency trade body has formally called on Google-owned YouTube and Facebook to work with the IPA and ISBA (the advertiser equivalent) to bring the safety, measurement and viewabillity of their online video up to acceptable industry standards. ...

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R3: Dentsu, WPP and Accenture are big buyers in July

Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is busily buying what we might call ...

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European trade bodies unite to try to bring some order to online ad viewability

The vexed question of who, if anyone, sees online ads has maybe moved on a bit. The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), ...

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Tom Denford and David Indo from ID Comms: why are technology pitches so bad?

On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both technology and agency – try and pitch technology solutions to marketers. As technology is an increasingly important part of the ...

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Lesser quits GroupM to head new AT&T digital media giant

The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what may be the most significant move to date, US telecoms giant AT&T has lured WPP’s GroupM North America CEO Brian ...

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Go-go Taptica buys Tremor Video DSP for $50m

Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus a rival to media agencies – is buying Tremor Video’s DSP specialising in video optimisation and attribution, for $50m. Tremor ...

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