Ad Tech

Neil Davidson of HeyHuman: how brands can humanise AI

News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. ...

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Dentsu Aegis wins over WPP in global AB InBev media review

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

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Tom Denford and David Indo from ID Comms: how to tackle ad fraud

On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...

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Tom Denford and David Indo of ID Comms: how Amazon will break the duopoly

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...

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Facebook gets another splattering over anti-Jewish content

Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities mind – and now it’s the discovery by ProPublica that you can target the news feeds of over 2,000 people ...

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