Ad Tech

Sir Martin Sorrell on Madison Avenue Manslaughter

Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the recent history of advertising and its agencies and guide to what to try to do next. We’ll have more from ...

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Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

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Will Sorrell’s S4 raid WPP clients in India?

Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked ...

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‘Distraction–free’ advertising: WPP and Waze’s new idea

Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation ...

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