Ad Tech

Publicis Groupe is continuing its deep dive into consultancy with the acquisition of Australian management consultancy Third Horizon which will become part of Publicis Sapient. Founded in 2004, Third Horizon works with clients including the New South Wales and Victoria ...

Mindshare and vodka brand Skyy are combining to launch an LGBTQ private marketplace to ride to the rescue of LGBTQ media brands excluded from media dollars through keyword exclusion lists. So-called brand safety technology has hit some publishers hard. Skyy ...

By Luke Willbourn Trade body Outsmart recently announced the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6 per cent from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, ...

Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across ...

It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar – to flex its muscles. CEO Eric Salama (below), who stayed on after the Bain deal with WPP (WPP still ...

We hear lots about technology in adland but what sometimes gets overlooked is the way it boosts the coffers of good old ad agencies (you may disagree with the good.) Tech firms are now among the biggest conventional advertisers with ...

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...

TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom, a report released today by social creative agency We Are Social and social media management company Hootsuite. The short-form video platform, which didn’t ...

S4Capital’s Sir Martin Sorrell is 75 on Friday (St Valentine’s Day – happy birthday Martin) but advancing years don’t seem to have mellowed him. In an Ad age podcast he refers to the way all the holding companies, especially his ...