Ad Tech

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for ...

Ride-hailing giant Uber is looking for both a global creative agency and a media agency according to a report in Adweek. Uber uses BBH in the UK and Deutsch in the US, neither of which have big global networks although ...

UK ad expenditure grew 3.7 per cent to 10.8bn during the first half of 2017 according to new Advertising Association/WARC figures, the highest six-monthly total since records began in 1982. AA and WARC are upgrading their 2017 annual forecast to ...

WPP remained stuck in the mire in 2017 Q3 with reported revenue up just 1.1 per cent at £3.649bn, O.8 per cent in dollars and down 4.2 per cent in euros. In constant currencies revenue fell 0.4 per cent with ...

Has the Guardian finally found a viable future as a crowd-funded news organisation? Readers of Guardian online will have noticed bits in yellow at the bottom of each story saying “while you’re here,” inviting you to send money to support ...

McDonald’s has joined the seemingly endless list of big advertisers reviewing their media spend although it seems reasonable enough as it’s its first such media review since 2003. McDonald’s uses Omnicom’s OMD globally but now it says it wants to ...

Another day brings another media review – as well as another media agency boss departing – and now Sky, Britain’s biggest advertiser, Campbell’s and Marriott Hotels are all reported to be reviewing their media business. Out of WPP, which won’t ...

An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/So-called production agencies started as entities that provided the heavy lifting for creative agencies on clients such as retailers. How has this changed? Digital and content have changed everything. When we ...