Ad Tech

By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an ...

French-owned Artefact is one of the more interesting new agency/consultancy players in the UK (publicly-listed Artefact claims to be Europe’s largest independent “data-driven marketing group”) and it’s added to its UK team with the appointment of Sarah De Martin from ...

New figures from Results International show that the number of marcoms deals completed in 2018 grew to 882, a four per cent increase on 2017. The number of deals hit a two year high in Q3 2018, only to increase ...

We now know that the number of Amazon Alexa Skills in the UK rose by 233 per cent from 2017 to 2018 – on average, an addition of 57 new Skills every day for the past year. In other words, ...

David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver, set up by Simon Martin in 2004, provides on-site agency/studios to a range of advertisers. Its ...

If there’s a big pow-wow going Sir Martin Sorrell will be there (CES this week, Davos to come – for all we know he’ll be providing the Super Bowl half-time entertainment.) Here he is with CNBC’s Julia Boorstin who’s gamely ...

Apple is facing its biggest crisis in years (maybe its only crisis) as sales of iPhones stutter and it can no longer justify its stellar market rating – although it still makes mind-boggling amounts of money. Apple doesn’t usually appear ...

The trouble with such musings is that we’re all likely to forecast what we want to happen rather than what will happen. Here’s what we’d like to happen. 1/The Google/Facebook duopoly controlling digital advertising will be rent asunder, with other ...

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...