Ad Tech

Customer experience is the new marketing battleground says new WARC survey

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

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Saatchi & Saatchi grabs global Expedia account

Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s ...

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Why 2018’s New Model Ad Agency is one we know already

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

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Now Accenture wins Vatican media communications

We’ve noticed that Accenture Interactive is taking over (bits of) the corporeal world, now it’s expanding its horizons to matters spiritual with the new task of launching Vatican News, described as “part of the Vatican reform aimed at finding new ...

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