Ad Tech

News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. ...

Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than ...

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...

Analyst Brian Wieser’s musings for Pivotal Research are exhaustively followed in the ad and media businesses and he came out with a winner the other day, on agency holding companies’ ability to evolve and reinvent themselves. “They are more like ...

Is this is a clue? Speaking during a one-to-one with the New Yorker’s Ken Auletta (who’s writing a book on advertising) at Advertising Week in New York, WPP founder Sir Martin Sorrell, 72, said, apropos of the ad industry in ...

Verizon has merged its two big internet acquisitions – the largely unloved AOL and Yahoo – into Oath and is setting out to flood the marketing world with oodles of content that nobody much wants either. This is the brainchild ...

On this week’s #MediaSnack Tom and David look at the giant opportunity ahead of Amazon to bust open the much-feared ‘duopoly’ of Google and Facebook. The duopoly has accounted for almost all the growth in digital media spend in recent ...

Every week seems to bring a new disaster for Facebook – not one that seems to affect its money-hoovering activities mind – and now it’s the discovery by ProPublica that you can target the news feeds of over 2,000 people ...