Author Archives: Partner Content

Partner Content
This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Coke shoots itself in the foot down Mexico way

Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle top Christmas tree delighting a Coke-snorting community. It’s now been pulled after complaints from all and sundry, from the Mexican ...

Read More »

Ian Maynard of network: how to make procurement the natural ally of creativity

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how the changing nature of procurement is affecting the role of the lead creative agency in multi-agency client relationships.   For ...

Read More »

Ian Maynard of network: why the changing nature of procurement is good news – for most of us

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement people make a positive contribution to client/agency relationships – if they understand the different roles of the various agencies involved ...

Read More »

Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...

Read More »

Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

Read More »

Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth of charity advertising and the dangers for charities of relying too much on pro bono creative work.   The growth ...

Read More »

Ian Maynard of network: will the supermarket price war be great news for the newspaper industry?

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, predicts a surprise boost for the UK newspaper industry as the leading supermarket chains gear up for a ferocious price war.   It’s ...

Read More »

Ian Maynard of network: why three is no longer a crowd in successful agency/client relationships

Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead creative agency and support agency structure in successful agency/client relationships is driven as much by the search for creative quality ...

Read More »