Author Archives: Partner Content

This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Coke shoots itself in the foot down Mexico way

Coca-Cola wanted to show that it was bringing Christmas joy to Mexicans with this somewhat patronising film showing a bottle top Christmas tree delighting a Coke-snorting community. It’s now been pulled after complaints from all and sundry, from the Mexican ...

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Ian Maynard of network: how to make procurement the natural ally of creativity

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, looks at how the changing nature of procurement is affecting the role of the lead creative agency in multi-agency client relationships.   For ...

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Ian Maynard of network: why the changing nature of procurement is good news – for most of us

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, argues that procurement people make a positive contribution to client/agency relationships – if they understand the different roles of the various agencies involved ...

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Ian Maynard of network: agreed lines of duty are the best way for clients to manage their agencies

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that, in a multi-agency world, client trust rather than micro-management is the best way to create harmonious and effective client/agency relationships.   ...

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