Author Archives: Partner Content

Partner Content
This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Ian Maynard of network: will the supermarket price war be great news for the newspaper industry?

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, predicts a surprise boost for the UK newspaper industry as the leading supermarket chains gear up for a ferocious price war.   It’s ...

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Ian Maynard of network: why three is no longer a crowd in successful agency/client relationships

Ian Maynard, head of marketing and business development director of London-based creative and production specialist network, explains why a lead creative agency and support agency structure in successful agency/client relationships is driven as much by the search for creative quality ...

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Ian Maynard of network: why production specialists are joining the client top table

Ian Maynard, head of marketing and business development director of London-based creative and production specialists network, examines the way clients are changing their agency line-ups to ensure faster and more efficient support services on high-volume accounts.   One thing that ...

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