Author Archives: Partner Content

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ID Comms’ David Indo and Alex Morse: the big vision for Publicis Media, Nielsen/Pointlogic and WPP’s results

On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO Steve King’s vision for Publicis Groupe’s media brands. The structure is nothing revolutionary and might be accused of being cautious ...

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Tom Denford and David Indo from ID Comms: structuring your marketing team, transparency and ad blocking

On this week’s #MediaSnack, David Indo talks about his recent presentation to the World Federation of Advertisers Sourcing Forum on the subject of marketing operational structures. The talk, to some of the world’s most influential marketing procurement leaders, follows research ...

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