On this week’s #MediaSnack Tom and David open the floor to questions from viewers, answering some great questions about everything from the best brands at media, how do brands secure a competitive advantage in media, what would the perfect agency ...
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On this week’s #MediaSnack Tom and David celebrate ID Comms’ seventh birthday – the company launched on April Fool’s Day in 2009…. as Apple did in 1976. They consider the K2 intelligence assessment that is ongoing in the US as ...
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On this week’s #MediaSnack we have a special guest, Gary Gary Vaynerchuk, founder of VaynerMedia. Gary dropped in for a chat with ID Comms co-founder Tom Denford ahead of his agency’s London launch and to promote his new book #AskGaryVee. ...
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The theme of this week’s #MediaSnack from ID Comms is disruption and comes in three parts. First Tom Denford talks about his observations from a marketer event he participated in last week. The event was in New York and organized ...
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On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO Steve King’s vision for Publicis Groupe’s media brands. The structure is nothing revolutionary and might be accused of being cautious ...
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On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about the state of the digital display market. His or her claim is that display is a waste of money and ...
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On this week’s #MediaSnack, David Indo talks about his recent presentation to the World Federation of Advertisers Sourcing Forum on the subject of marketing operational structures. The talk, to some of the world’s most influential marketing procurement leaders, follows research ...
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In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms reflect on the latest bad news for Publicis Groupe’s media operations in the US after Walmart, one of the world’s largest advertisers, shifted $900m worth of billings out ...
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In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms look ahead to what’s likely to be another busy pitch year. Fatal February could be the time when CMOs decide to kill off their current relationship, even if ...
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