On this week’s #MediaSnack David is joined by Mark Finney, the newly appointed director of media and advertising at ISBA. Mark explains why advertisers need to take control back and join the conversation about industry issues that keep them awake ...
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On this week’s #MediaSnack Tom and David get excited by a recent article in Ad Age. In it, Alexandra Bruell puts a spotlight the role of principal-based media buying approaches. The piece highlights (the perfectly legitimate and legal) practices by ...
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On this week’s #MediaSnack Tom and David discuss some good news for Publicis Media, in the shape of the Asda supermarkets UK media and creative business. The account was awarded without a pitch and is worth £90m, a serious blow ...
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On this week’s #MediaSnack Tom and David open the floor to questions from viewers, answering some great questions about everything from the best brands at media, how do brands secure a competitive advantage in media, what would the perfect agency ...
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On this week’s #MediaSnack Tom and David celebrate ID Comms’ seventh birthday – the company launched on April Fool’s Day in 2009…. as Apple did in 1976. They consider the K2 intelligence assessment that is ongoing in the US as ...
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On this week’s #MediaSnack we have a special guest, Gary Gary Vaynerchuk, founder of VaynerMedia. Gary dropped in for a chat with ID Comms co-founder Tom Denford ahead of his agency’s London launch and to promote his new book #AskGaryVee. ...
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The theme of this week’s #MediaSnack from ID Comms is disruption and comes in three parts. First Tom Denford talks about his observations from a marketer event he participated in last week. The event was in New York and organized ...
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On this week’s #MediaSnack, David Indo is joined by ID Comms Global Head of Performance Alex Morse to discuss CEO Steve King’s vision for Publicis Groupe’s media brands. The structure is nothing revolutionary and might be accused of being cautious ...
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On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about the state of the digital display market. His or her claim is that display is a waste of money and ...
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