David Patton, arguably the most high profile casualty of Mark Read’s re-organisation of WPP, has landed a plum new job as global president, customer experience and advertising at Technicolor. Technicolor also owns MPC Advertising (MPC was formerly the Moving Picture ...
Read More »Is WPP on the way to merging Y&R and VML?
The Wall Street Journal reckons WPP is on the way to merging Y&R, WPP’s biggest acquisition at a mind-boggling $4.7bn 18 years ago, with VML its second-biggest digital network after Wunderman. Wunderman has been playing a bigger role in big ...
Read More »Y&R in the US picks up speed with Amtrak
WPP’s Y&R has been picking up a number of accounts in the US to add to its big win of Puma in China. The latest is Amtrak which will be handled through a new “Amtrak Partnership” also featuring WPP’s Wunderman, ...
Read More »Y&R takes on big high street challenge Carpetright
Y&R London has won the Carpetright carpets and flooring business following a pitch. Well good luck to them as Carpetright is on its uppers, like many a big high street, name faced with declining sales and new competition from Tapi, ...
Read More »Pip Bishop of Y&R picks her Desert Island Ads
Pip Bishop is head of creative at Y&R London. She has been a creative partner at the agency since 2000 and began her career at TBWA. She has won awards for Nissan, Virgin Atlantic, Virgin Trains, M&S fashion and M&S ...
Read More »David Patton of Y&R: why good pitches need intermediaries
A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The ...
Read More »Y&R wins Puma creative challenge in China
Life goes on at WPP even as it mulls the successor to Sir Martin Sorrell and key to its fortunes are its big agency networks, the foundation of the business. New markets are also crucial and WPP’s operations in China ...
Read More »New agency Y&R rises to the Think! drink-drive challenge
The UK government’s Think! campaign aimed at combating drink driving has had many successes from good agencies, most notably AMV BBDO. So the bar’s set pretty high for new agency Y&R which, instead of showing us damaged bodies and cars, ...
Read More »Y&R treads fearlessly for BBC’s Winter Olympics
The Winter Olympics are almost upon us, to be held in South Korea, you know, that place with a missile-toting dictator across the border. Was this on the mind of agency Y&R and animators Smith and Foulkes as they produced ...
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