New agency Y&R rises to the Think! drink-drive challenge

The UK government’s Think! campaign aimed at combating drink driving has had many successes from good agencies, most notably AMV BBDO.

So the bar’s set pretty high for new agency Y&R which, instead of showing us damaged bodies and cars, features a friend preventing his drunken pal from going out and killing himself/others. Based on a scene in the Patrick Swayze film Ghost it seems, although you don’t need to know that.

Directed by Y&R’s Jim Bolton in-house, which is a sign of the way the industry is moving.

Jim has delivered though.

MAA creative scale: 7.5

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.