The Winter Olympics are almost upon us, to be held in South Korea, you know, that place with a missile-toting dictator across the border.
Was this on the mind of agency Y&R and animators Smith and Foulkes as they produced this dark number – ‘We Are Fearless’ – for games broadcaster the BBC?
Never mind, presses all the right buttons. Starting with a woman athlete.
May even pick up an award or two.
MAA creative scale: 8.5