Y&R treads fearlessly for BBC’s Winter Olympics

The Winter Olympics are almost upon us, to be held in South Korea, you know, that place with a missile-toting dictator across the border.

Was this on the mind of agency Y&R and animators Smith and Foulkes as they produced this dark number – ‘We Are Fearless’ – for games broadcaster the BBC?

Never mind, presses all the right buttons. Starting with a woman athlete.

May even pick up an award or two.

MAA creative scale: 8.5

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