WPP’s Y&R has been picking up a number of accounts in the US to add to its big win of Puma in China. The latest is Amtrak which will be handled through a new “Amtrak Partnership” also featuring WPP’s Wunderman, MediaCom and cross-cultural agency Culture One World.
Amtrak’s Kerry McKelvey says: “Train travel is increasingly becoming the preferred choice of transportation for business and leisure. The Amtrak Partnership demonstrated a thorough understanding of our business and will help us market the unparalleled travel experience we provide our customers.”
Amtrak Partnership’s duties include creative, brand identity development, national and local media buying and planning, the loyalty program, and guest rewards initiatives.
Other Y&R wins in the past 12 months include Miss America rebranding, Office Depot creative in February and agency of record status for All Nippon Airways late last year.