world cup
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Budweiser carpet bombs Russia for the World Cup
A vast air fleet of drones are setting out from St Louis USA – via Brazil, Nigeria and China –…
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Wieden+Kennedy sets out to win the World Cup for England
Advertising a football team or, indeed, any sports team, is a potential nightmare: what if they don’t do very well?…
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Hugh Treacy of Isobel: why the World Cup in Russia is a stay at home marketing opportunity
I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring…
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BETC Paris set to play key role in 2024 Olympics
Paris has won the race to handle the 2024 Olympics, for the third time after 1900 and 1924 (Chariots of…
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Why £500m for Neymar is a PR investment
When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d…
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180 Amsterdam juggles politics as well as the ball for Qatar Airways and Barcelona
180 Amsterdam has produced this chirpy number hymning Qatar Airways and its tie-up with FC Barcelona (Qatar Airways is Barca’s…
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Matt Williams: now the real work starts for Adidas
“I was wondering if you’d like to start writing a regular column,” Stephen Foster asked me recently, “one that gives…
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Adidas beats Nike in the other World Cup battle
This was probably the first World Cup to be dominated by social media and, against the odds, it looks as…
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New Planet of the Apes film causes World Cup storm
One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers…
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