Tag Archives: wieden+kennedy

Neil Christie of W+K London: my top tips for Cannes

An obvious tip is the ‘My Name is Sweetie’ campaign to entrap paedophiles. It just won a black pencil at D&AD. Because – smart way of matching tech solution to the problem, worthy cause, seems to have actually worked, wish ...

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RB signs up creative hotshots Droga5 and W+K

This should be interesting – RB (Reckitt Benckiser as was) has hired creative hotshots Droga5 in New York and Wieden+Kennedy HQ to handle three of its bigger global brands: Airwick and Clearasil for Droga5 and Finish for W+K. Interesting that ...

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W+K London tops Visible Measures’ kings of cute poll

Video monitor Visible Measures has produced another of its most popular virals list, this time for ‘cute’ ads from the UK, in time for that festival of cuteness, Easter. And the kings of cute appear to be Wieden+Kennedy, for Three ...

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W+K HQ goes back to reality for Maxwell House

Remember Maxwell House coffee? It used to be the perennial number two to Nescafe before coffee got taken over by baristas. Maybe it’s bigger in the States. Anyway current owner Kraft has handed it over to brand revival experts Wieden+Kennedy ...

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Two-agency win for Honda in UK’s top car virals

Video Metrics company Visible Measures has produced a new list of the most popular viral video car ads in the UK, nearly all from 2013 as you’d expect (Honda and Chevrolet’s Outstanding Design are from 2012 and 2011 respectively). Honda ...

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More strife at Tesco leaves CEO Clarke out on his own

It really doesn’t get any better at Tesco – the supermarket giant is set to reveal another whopping fall in profits on April 16 (ten per cent is the consensus) and now finance director Laurie McIlwee is falling on his ...

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Nike sets out its World Cup stall with ‘Risk Everything’

The most predictable ambush in the history of ambushes is upon us once again. Nike, not a World Cup sponsor, that honour falls to rival Adidas, is chucking everything (probably including the kitchen sink) at this year’s football fest in ...

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