Interpublic’s R/GA, once noted as a digital specialist, has won the Cannes Lions’ Agency of the Year with Droga5 (now 49 per cent owned by WME so still technically independent I guess) voted Independent Agency of the Year. WPP won ...
Read More »Cannes marketer of the year Heineken drops Wieden+Kennedy – how does that make sense?
Heineken and Wieden+Kennedy Amsterdam are parting company, just in time for Heineken to collect its ‘Creative Marketer of the Year’ gong at Cannes. This is something of a long service medal (Coke won it last year after, like, decades) but, ...
Read More »Wieden HQ exhumes Colonel Sanders for KFC debut
Wieden+Kennedy Portland has won the whopper Kentucky Fried Chicken account and, as you’d expect, has departed from the usual fast food menu – sort of. It’s KFC’s 75th anniversary so the agency has decided to bring back the world’s most ...
Read More »W+K HQ produces Disney-style winner for Coke
Wieden+Kennedy HQ in Portland seems to have recovered its best form after a period where every winner – and there were plenty of them – seemed to be followed by, if not a bummer, less than the best. Here’s a ...
Read More »W+K ‘builds a feeling’ for Honda’s souped-up Civic
Wieden+Kennedy London is continuing its quest to put more ‘vroom’ into Honda’s Civic, this time by telling us that “the most powerful thing you can build is a feeling.” Cue car-building, butterflies (chaos theory?) and some vroom. Beautifully done, as ...
Read More »Wieden+Kennedy shows comedy skills for Trebor
New work is gushing out of Wieden+Kennedy London – is this what happens when you lose a certain large retailer? – and the latest is its debut for Mondelez’s Trebor Soft Mints. Standard Trebors (in case you’ve never tried them) ...
Read More »W+K cranks up food porn thrills for Lurpak
Wieden+Kennedy London is back with its own spin on food porn for Arla’s Lurpak, this time for Lurpak Spreadable. Not sure that I find all this excitement for Lurpak wholly convincing but, when you look at the mostly pathetic offerings ...
Read More »More revolving doors in Portland as Weight Watchers exits Wieden+Kennedy
It does sometimes seem to be revolving doors at Wieden+Kennedy’s celebrated Portland HQ. New client is appointed, client appoints W+K to transform employer’s moribund advertising, client leaves (for whatever reason) and account moves from W+K. The latest such instance is ...
Read More »Wieden+Kennedy turns up the speed for Honda
Over the years Wieden+Kennedy London has toiled manfully to make Honda cars whizzy, to be somewhat confounded by the Japanese company’s sluggish performance in the new model stakes. But it does have a number of launches this year including the ...
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