Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and Timber – to some effect for a while now (they’re popular on YouTube anyway) and they’re back with a holiday special from agency Wieden+Kennedy, this time swearing a lifelong commitment to man-love.
This will no doubt knock ’em dead on YouTube too.
To British eyes this heavily ironic/cheesy stuff is a bit lumpy.
But I don’t think we buy much Bearglove anyway.
MAa creative scale: 6.