Old Spice unites Mustafa and Crews in Xmas love-in

Isaiah Mustafa and Terry Crews have been feuding away for Old Spice’s revolting-sounding collection of scents – Bearglove, Swagger and Timber – to some effect for a while now (they’re popular on YouTube anyway) and they’re back with a holiday special from agency Wieden+Kennedy, this time swearing a lifelong commitment to man-love.

This will no doubt knock ’em dead on YouTube too.

To British eyes this heavily ironic/cheesy stuff is a bit lumpy.

But I don’t think we buy much Bearglove anyway.

MAa creative scale: 6.

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