Tag Archives: wieden+kennedy

Tesco reveals accounting scandal goes back years – what on earth is it going tell people this Christmas?

Tesco, it has emerged, has been cooking the books for years. Today outgoing chairman (as of today) Sir Richard Broadbent announced that the overstatement of its profits amounts to £263m (as opposed to the earlier estimate of £250m) and goes ...

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Tag takes centre stage in new Tesco Hudl campaign

Tesco has launched the new Hudl2, its budget tablet, with a cheeky chappie campaign that seems to be doing OK on YouTube. Rather surprisingly it’s from Tag, the mega-production agency which partners Wieden+Kennedy on the mainstream Tesco business. Historically Tag ...

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BBH, W+K and 72andSunny win out in $4bn Samsung ad review

Samsung appears to have concluded its global ad review – a matter of some importance as it spends at least $4bn on advertising and $11bn in all on ad-related stuff. So who’s won out? Well, according to Ad Age, which ...

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W+K agencies team up for global Citizen ‘brand movie’

You don’t necessarily associate Citizen with leaps forward in technology but that’s what Wieden+Kennedy Amsterdam and Tokyo are doing with this ‘brand movie,’ ‘Better Starts Now,’ for the Japanese watch brand. Citizen is opening a flagship New York store in ...

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Paul Simons: can Tesco’s new boss avoid that iceberg?

The shock news coming from Tesco this week – yet another profit warning and a revolving door at CEO level – reinforces previous comments in MAA on the huge challenges facing juggernaut bricks and mortar brands in a changing world. ...

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W+K’s new ‘Mandroid’ pulls for Old Spice

Wieden+Kennedy has returned to its favourite crumpet-packed beach (remember ‘Whatever’s Comfortable‘?), this time for Old Spice. It’s not quite the uber-winner the agency produced for Southern Comfort but funny enough, although my friend George Parker of Adscam demurs. George reckons ...

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Can Honda’s whizzy new R Type escape being a Civic?

Honda has authored some of the best car advertising on either side of the Atlantic but there’s still something rather staid about the cars. All fine and good in the sense that you don’t hear about vast numbers of Hondas ...

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Adam&Eve wins fourth Grand Prix for Harvey Nichols in Film, Titanium for Dentsu’s Ayrton Senna, bad luck W+K

Cannes 2014: Adam&Eve/DDB London won its fourth Grand Prix at the 2014 Cannes Lions, for the Harvey Nichols ‘Sorry I Spent It On Myself’ campaign which has already bagged the agency Press, Promo & Activation and Integrated Grand Prix. Forsman ...

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