Tag Archives: wieden+kennedy

Wieden+Kennedy is the fist big agency of winner of 2015, scooping US mobile giant Verizon’s brand and strategy business according to Ad Age. Verizon, which paid Vodafone a staggering $130bn to buy back Vodafone’s stake in the company recently, is ...

It’s the Super Bowl on February 1 and broadcaster NBC is asking $4.4m for a 30-second spot it seems. Well it’s the highest-rating broadcast in the US, with the best part of 100m people watching some of it (it goes ...

Weight Watchers is introducing ‘personal coaches’ – well doesn’t everyone have one these days darling? – and Wieden+Kennedy HQ has produced a typically off-the-wall ad for the new service, showing the eating temptations all around us – like chocolate phones. ...

Money continues to cascade out of Tesco, which has just announced that this year’s trading profit will be £1bn less (that’s one billion) than it and analysts thought. They were expecting £2.4bn. We say ‘cascade’ because the word makes an ...

The Drum reckons that Netflix has appointed Wieden+Kennedy Amsterdam to handle its European business, which currently numbers about six million customers with the majority in the UK and Ireland. Netflix, which uses Crispin Porter+Bogusky in the US, has caused earth ...

Lively London client/agency matchmaker Oystercatchers held its annual awards last night for agency new business teams, awarding gongs for best RFI (response to client request for information), agency film, agency website and agency credentials. The only thing missing is best ...

Here’s the impossible Christmas number; a feel good ad for, possibly, Britain’s most unloved company. So Wieden+Kennedy is proposing that ‘Tesco is here to help every step of the way.’ And it all fits with ‘Every Little Helps,’ the over-arching ...

Kraft Foods, the so-called boring bit of the former Kraft food empire (after Mondelez was spun off with the snacks and Cadbury business) has taken the axe to its agency roster. According to Ad Age, Droga5, TBWA, The Martin Agency ...

UK trade mag The Drum has inquired of its readers who the movers and shakers in British advertising are (a so-called Adverati) – and it’s a rum old list. This may reflect The Drum’s origins as a mag based in ...