W+K unveils more ‘ridiculous possibilities’ for TK Maxx

We liked Wieden+Kennedy’s debut ad for TK Maxx and wondered what else it would come up with. It’s come up with these two, in double quick time.

And the point of ‘Ridiculous Possibilities’ becomes clearer, you go to TK Maxx and discover goodies you didn’t know it had – so it’s not all about cheap designerish clothes.

Wackily on strategy. Certainly the most innovative retail campaign around in the UK – maybe the only innovative retail campaign.

The first one got 8.5 and we’ll stick with that for the campaign.

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