W+K Portland heaps further indignities on KFC

Wieden+Kennedy HQ in Portland seems to be hitting its stride for KFC. In the summer it brought back the Colonel himself (played by an actor of course), now it’s offering the ’12 days of chicken’ courtesy of Sanders, who, unfortunately, is stuck in a chimney due to his asymmetrical sack of chicken.

Doesn’t have you clutching your sides yet but there’s a real campaign here – if KFC sticks with it.

MAA creative scale: 7.

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