This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t it, as any Brazil fan could tell you this morning. McCann offshoot Commonwealth has finally produced a film plugging Chevrolet’s ...
Read More »Looks like Nike’s still betting on World Cup Rooney
Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits. Here’s a new teaser with Wayne Rooney: And ‘Winner Stays’: So we can expect Rooney caught in ...
Read More »A parked bus is no obstacle for Nike’s version of Rooney
The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to ‘park the bus’ to confound attack-minded opponents. It worked against Liverpool, thereby scuppering their title chances, but not against Athletico ...
Read More »Samsung unveils star-studded Galaxy football team
Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide have hopped on the bandwagon with ‘Samsung ...
Read More »Nike drives Rooney and McIlroy straight down the middle to launch Ordem football for Brazil world cup
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso – unless he was playing ...
Read More »Chelsea are certs for the Premier League according to new Bloomberg Sports research
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to predict the outcome of the new Premier League season. Here are its top ten with points tallies for top three ...
Read More »W+K London produces greatest hits credentials
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing director successfully working a fiendish ...
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