This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t it, as any Brazil fan could tell you this morning.
McCann offshoot Commonwealth has finally produced a film plugging Chevrolet’s sponsorship of the famous-club-that’s-not-in-the-Champion’s League-this-year; the vast deal – an alleged $500m or so – that saw our favourite CMO Joel Ewanick turfed from General Motors.
And it’s fine as these things go. Nice touch to get all those old Man U players, including oft-forgotten these days Denis Law, the legendary ‘King’ for Man U fans of a certain vintage.
Not sure about the choice of Wayne Rooney to finish off though. Suppose it had to be him (Man U are a bit short of stars these days) but he’s so obviously a scouser that he just doesn’t sound right in such a Mancunian film (Manchester and Liverpool may be neighbouring cities but friends they are not).