W+K London produces greatest hits credentials

Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them.

I used to like them in the days when they depended on the managing director successfully working a fiendish bit of Sony kit. He or, more rarely, she never could so they often didn’t take that long.

Wieden+Kennedy London is saving us all the bother with this two-minute film, ‘Change the world,’ on its website, featuring quick-cut bits of its greatest hits (but what’s Wayne Rooney doing there for Nike? Thought that was Amsterdam).

W+K London Credentials 2012 from Wieden + Kennedy London on Vimeo.

So is this one short and plausible? Yeah, mostly. Although it’s difficult to make websites and stuff look attractive on film.