W+K London produces greatest hits credentials

Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them.

I used to like them in the days when they depended on the managing director successfully working a fiendish bit of Sony kit. He or, more rarely, she never could so they often didn’t take that long.

Wieden+Kennedy London is saving us all the bother with this two-minute film, ‘Change the world,’ on its website, featuring quick-cut bits of its greatest hits (but what’s Wayne Rooney doing there for Nike? Thought that was Amsterdam).

W+K London Credentials 2012 from Wieden + Kennedy London on Vimeo.

So is this one short and plausible? Yeah, mostly. Although it’s difficult to make websites and stuff look attractive on film.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

3 comments

  1. Thanks for this. The Nike ‘Write the Future’ spot featuring a bearded Wayne Rooney was a joint effort between W+K London and Amsterdam offices, created by Stuart Harkness and Freddie Powell here in London.
    Now I look at this edit again, it’s already out of date. Must do a new one.

  2. Neil…
    Wot no Velveeta?
    Sorry mate, couldn’t help myself!
    Cheers/George

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