Virgin Media is now ensconced at VCCP. What hasn’t changed is that it’s still banging on about being super-fast, in ‘Why walk when you can ride,” claiming “the fastest wi-fi guarantee of any major provider.” Is there a weasel or ...
Read More »Virgin Media and Camelot wheel out big agency guns
Tow big campaigns from two of the UK’s biggest agencies: are they in rude health? First up is VCCP in its debut for Virgin Media, newly merged with O2. VCCP (O2’s agency) won the business in a shoot-out with adam&eveDDB. ...
Read More »VCCP wins Virgin Media 02 shootout with adam&eveDDB
VCCP has come out on top in the shootout for the combined Virgin Media 02 creative account, one of the UK’s biggest. VCCP, which fairly recently revealed its ‘Bubl’ robot campaign for 02 was always the favourite: it’s handled 02 ...
Read More »Virgin Media 02 faces adam&eveDDB and VCCP choice – but there may be others too
Virgin Media 02’s new director of brand and marketing Simon Groves faces one of adland’s trickier issues as the takes the marketing helm of the newly-merged mobile and (in the case of the Virgin bit) TV provider – one agency ...
Read More »Adam&eveDDB breaks new ground for Virgin Media with gamer love story
Here’s a touching love story – ‘Faster brings us closer’ from Virgin Media and adam&eveBB – featuring two gamers (do gamers have time for that nonsense?) Plugging Virgin’s “best ever wi-fi” (it had better be as they keep putting the ...
Read More »O2/Virgin Media merger would herald heavyweight shoot-out between top UK agencies
Nigel Bogle of BBH fame famously observed that no agency was more than three phone calls from disaster (these days it’s probably emails) and, as if they didn’t have enough on their plates, VCCP and adam&eveDDB, two of the UK’s ...
Read More »Virgin Media hits the right note on Covid-19
Virgin Media is presumably having a pretty good Covid-19 war as we stay home and talk to friends and family (and children who take to it like a duck to water) on various devices. This new topical ad has the ...
Read More »Virgin Media aims at connected kids with new Unlimiting ad – but is Virgin really the value choice?
Virgin Media is launching the second instalment of its ‘Unlimiting’ campaign through adam&eveDDB, this time promoting its broadband anywhere offer to parents. Such an unlimited household sounds like your worst nightmare, but never mind. It’s OK and makes the point. ...
Read More »Talon, MGOMD and partners deliver “Unlimiting” data-driven creative for Virgin Media
Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with ...
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