Virgin Media aims at connected kids with new Unlimiting ad – but is Virgin really the value choice?

Virgin Media is launching the second instalment of its ‘Unlimiting’ campaign through adam&eveDDB, this time promoting its broadband anywhere offer to parents.

Such an unlimited household sounds like your worst nightmare, but never mind.

It’s OK and makes the point. With “all this for a reasonable price.” £99 per month?

MAA creative scale: 5.

PS As a customer – and presumably unlimited – I note that Virgin’s TV offer gets worse. Channels – including its food channels – are disappearing even as the price goes up by £4.50 a month.

Time to unbundle methinks but it’s such a pain. Like dealing with a bloody bank.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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