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Advertisers
JWT’s Florence Lujani: why Twitter needs more than 23 characters to reverse its fortunes
In 2006, when Twitter limited the length of each tweet to 140 characters, they made a strong statement favouring brevity…
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Advertisers
Kirsty Sharman: why ten year old Twitter must go back to creative roots to stay relevant
When Jack Dorsey posted the first tweet in 2006, I doubt even he knew how much of an impact on…
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Advertisers
Clemenger BBDO ups Twitter’s Periscope in new campaign for Tourism Victoria
Here’s another bit of ‘event’ advertising, rapidly taking over YouTube and the like, this time from Tourism Victoria and agency…
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Advertisers
Matt Williams: clever feedback is fine but it won’t solve the customer experience problem on its own
In my last piece on this site I explored one of the most overused buzzwords in the industry – content.…
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Advertisers
Cannes: Ogilvy wins the ‘most tweets’ Grand Prix
Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions…
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Advertisers
Matt Williams: tweeters track world’s most terrible ad
I have no idea why anyone follows me on Twitter. While I promise lots of controversial opinions on the advertising…
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Ad Tech
Samaritans Radar aims to provide safety net on Twitter
Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing…
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Advertisers
Walkers locks up Lineker for ‘Do Us A Flavour’
Not more Twitter… But this is very clever. Walkers is running a ‘Do Us A flavour’ competition inviting fans to…
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Advertisers
Matt Williams: why we don’t want Twitter to choose our tweets with new ‘custom timelines’
I love Danny Baker (left). He’s an exceptional journalist. A ‘man of the people’, who has a beautiful way with…
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