Tag Archives: the&partnership

Matt Williams: are unique events the way to win the agency PR game?

Every week there’s something new that’s killing advertising. That’ll put all agencies out of business. This year, one of those trendy threats is advocacy. Why the hell would clients come to us anymore when they can get better reach and ...

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The&Partnership hires Conor McNicholas from Redwood to launch new content agency

The&Partnership, the new entity that includes Johnny Hornby’s CHI agency and a growing number of related businesses in the UK and elsewhere, has hired Redwood’s Conor McNicholas to launch a new content agency, AllTogetherNow. McNicholas is a former editor of ...

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Johnny Hornby on CHI, The&Partnership, his full-service ambitions and the top job at WPP

Roka in London’s Charlotte Street on an unseasonably warm autumn day. Johnny Hornby, one of London adland’s best-known characters is talking about his agency CHI&Partners and his new global operation The&Partnership. Actually the affable Hornby isn’t too pleased at the ...

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