Rapier wins Habitat customer account

The&Partnership’s Rapier has won Habitat’s customer management account following a pitch.

Rapier has been tasked with the creation of a customer database, new customer segmentation and the development of a data-driven ECRM programme, using all available data sources from Habitat stores and online.

Habitat managing director Clare Asken says: “The Habitat brand is all about “imagining life as it should be” and we are passionate about sharing our love of contemporary design with our customers. We want to better understand our customers and find ways to deepen and broaden their engagement with Habitat to our mutual benefit. The Rapier team completely understood this brief and have already connected with us across our business proving themselves to be a great fit with the Habitat culture.”

Rapier partner John Ginn says: “We’re delighted to be working with Habitat to help them find ways to serve their customers even better. Habitat is an iconic brand with exciting plans for the future; and we are thrilled to be helping them put customers at the very heart of their marketing and communications strategy.”

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