CHI&Partners has hired Toby Brewer from BBH as a creative director. Brewer spent two years at BBH after a stint at adam&eveDDB which included notable work for Harvey Nichols and VW.
CHI’s ECD Jonathan Burley departed for RKCR/Y&R a few weeks ago. Y&R is owned by WPP, WPP owns a large minority stake in CHI which is part of the The&Partnership empire. CHI has recently moved to a new system with creatives working in large groups rather than as teams.
Brewer (below) says: “The opportunity to work across multiple accounts and campaigns is a great way of allowing creatives to super-charge their careers. As well as leading to fresher, braver and far more exciting work such as the Lexus Hoverboard. CHI is also fearlessly channel-agnostic, which was a huge draw as was the management team’s focus on nurturing people as well as ideas.”
CHI&Partners creative partner Micky Tudor says: “Toby is an outstanding creative, with a portfolio of work which has been transformative for brands both in terms of reputation and sales. His track record for blending PR and content-driven ideas with world-class advertising craft makes him a perfect fit for CHI&Partners.”
CHI is still hunting a Burley-style ECD.