The&Partnership hires heavyweights Boudreau and Welch in boost for US venture

The&Partnership North America has appointed two new top execs to its New York HQ: BBDO Atlanta’s Wilfrid Boudreau joins as CCO and Spring Studios’ Richard Welch as CSO. The&Partnership’s US accounts include The Wall Street Journal, Alcoa, Pernod Ricard and Credit Suisse.

T&P North America CEO Andrew Bailey says: “This is the beginning of an exciting new chapter for The&Partnership. Wil and Richard are two brilliantly talented individuals and each has a track record for creating inspiring, groundbreaking work which is as impressive as the other’s. I’m very proud they have chosen us as the agency to take their careers forward – and together I know we can take the agency to great places, from work to wins to culture.”

As CCO of BBDO Atlanta Boudreau (left) worked on award-winning campaigns for Carnival and Lowe’s and helped to bring in accounts including Toys ‘R US and Norwegian Cruise Lines. Before that he worked at BBDO’s flagship office in New York.

Boudreau says: “The&Partnership is a brilliantly entrepreneurial group with an unrivalled grasp of what the future of advertising looks like. I look forward to helping this unique agency go from strength to strength, drawing on my new business experience to help bring in new clients as well as creating famous work across multiple channels.”

Welch was previously global head of strategy at Spring Studios where he worked on clients including Diesel, Target, Unilever, Tom Ford and Mulberry. He had previously held roles at Gap Global, Ogilvy and Lowe, where he was responsible for creating and leading Lowe Counsel, a foresights and strategy group working across the global network.

Originally from a music and entertainment background, Welch has more than 16 years’ experience in brand marketing during which time he has worked with clients including Axe, Stella Artois, Unilever, Amex, Beck’s, Nokia, AT&T, Jack Daniel’s and GM.

Welch says: “I joined The&Partnership for two reasons. Firstly, its model allows me to be part of a nimble, creative shop that can simultaneously provide reach and scale, setting us apart and fast-tracking us for continued growth and success. Secondly, I’m joining because of the people. The agency is blessed with an incredibly diverse, talented and ambitious team, which makes for dynamic, exciting work and a dynamic, exciting workplace.”