Tag Archives: the&partnership

The&Partnership partners with Adloox to try to root out mushrooming ad fraud

The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of ad fraud, as Adloox suggest the extent of adspend wasted globally each year on fraudulent websites and views may be ...

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The&Partnership’s AllTogetherNow wins Ibiza Rocks combined content and media account

The&Partnership’s content agency AllTogetherNow has won the European creative, media planning and buying and social activation accounts for youth travel brand Ibiza Rocks following a competitive pitch. AllTogetherNow, headed by former NME Editor Conor McNicholas, has been tasked with rethinking ...

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T&P launches social media ‘influencers’ agency

Johnny Hornby’s The&Partnership is a veritable box of tricks and it’s just announced a new one, The&Collective, a talent agency partnering brands with so-called ‘influencers’ on YouTube, Instagram, Facebook and Twitter. The&Collective says it will draw on cross-discipline insights from ...

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Matt Williams: are unique events the way to win the agency PR game?

Every week there’s something new that’s killing advertising. That’ll put all agencies out of business. This year, one of those trendy threats is advocacy. Why the hell would clients come to us anymore when they can get better reach and ...

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The&Partnership hires Conor McNicholas from Redwood to launch new content agency

The&Partnership, the new entity that includes Johnny Hornby’s CHI agency and a growing number of related businesses in the UK and elsewhere, has hired Redwood’s Conor McNicholas to launch a new content agency, AllTogetherNow. McNicholas is a former editor of ...

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Johnny Hornby on CHI, The&Partnership, his full-service ambitions and the top job at WPP

Roka in London’s Charlotte Street on an unseasonably warm autumn day. Johnny Hornby, one of London adland’s best-known characters is talking about his agency CHI&Partners and his new global operation The&Partnership. Actually the affable Hornby isn’t too pleased at the ...

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