The&Partnership’s New York outpost has won the creative and media business for New York’s Whitney Museum of American Art. Media will be handled by T&P’s in-house operation m/SIX.
The Whitney has a huge collection of past and contemporary American art and has moved to a bigger space in New York’s trendy Meatpacking district. It has attracted over one million visitors since it opened there last year. T&P’s first task will be the Whitney Biennial which opens in spring 2017.
Whitney CMO Jeff Levine says: “The&Partnership’s entrepreneurial spirit and deeply collaborative approach are a great fit for the Whitney. We’re thrilled to have them join our team.”
T&P CEO Andrew Bailey says: “The Whitney is one of New York’s cultural icons and we’re tremendously proud to be chosen as the partner to help more people discover the power of this amazing institution.”
T&P, which grew out of Johnny Hornby’s CHI & Partners, is backed by 49 per cent shareholder WPP and now employs 1500 people in 56 offices across 25 countries. It inherited the Bates network in Asia and has offices in the US and Canada.