Tag Archives: the&partnership

The car industry worldwide seems to be tying itself in knots over electric cars – they cost billions to develop but there aren’t enough charging points and tracking them down is hard even when there is one nearby. But Toyota ...

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & ...

Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the ...

News UK’s Pulse agency, a JV with The&Partnership, has taken on the thankless task of making Brexit and the accompanying Parliamentary shenanigans amusing – the fools. By adapting Dr Doolittle. Actually it’s pretty creditable, on its own and also as ...

Car advertisers need to go the extra mile with sales in seeming freefall. Alex Zanardi lost both his legs in a horrific motor racing crash in 2001 but he’s back behind the wheel of a rather terrifying BMW M8 in ...

Centrica, British Gas as was, has joined a long list of companies reviewing its agencies, in this case a wholesale review covering creative, media, CRM, PR and all those other things such companies do these days. Which puts The&Partnership in ...

Must be at peak Artificial Intelligence surely? Well, at least in terms of people talking about it. It’s one of those subjects I’ve read copious column inches on, yet still know alarmingly very little about. Will it take our jobs? ...

Lexus is launching its ES self-charging hybrid in the |UK next year so has enlisted an intriguing combo of The&Partnership, Visual Voice, IBM’s Watson and director Kevin Macdonald to produce an ad with a storyline and script produced entirely by ...

There are signs that some advertisers are prepared to work a bit harder this Christmas, hardly surprising as half the high street in the UK (and the US) is pinning its hopes on a good trading season. So are the ...