Tag Archives: the&partnership

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

Tennis in the UK has been marooned in its middle class image for decades despite numerous attempts to escape it and now The&Partnership has been enlisted by the LTA (Lawn Tennis Association) to try to break the mould. Not easy ...

Argos is pursuing its ‘So Stylish’ tack with The&Partnership despite its physical presence – now often attached to owner Sainsbury’s – being anything but. But ads are supposed to take brands where they once feared to tread and this is ...

The LTA (Lawn Tennis Association) has appointed The&Partnership and independent media agency The Kite Factory to handle its marketing and advertising. Creativebrief advised on the pitch. The LTA runs tennis in the UK, although not the high profile Wimbledon tournament, ...

The&Partnership London has won Pets at Home, said to be the UK’s biggest pet car company. From its first store 29 years ago Pets at Home has grown to a network of over 450 with products including The Groom Room ...

What difference does a name change make? RBS (Royal Bank of Scotland as was and still majority owned by the UK government after nearly bringing the nation grinding to a halt in the banking crisis) is changing its name to ...

Centrica’s British Gas has a new agency you may not have heard of and its first act has been to sideline long-serving brand mascot Wilbur the Penguin. The agency is called Nucleus and it comprises a range of WPP companies: ...

NatWest was a big win for The&Partnership back in November, and the agency has delivered a satisfyingly good ad to demonstrate that the account move was warranted. Hard to think of any NatWest advertising from the past, but this one ...

One of the hitherto largely unremarked aspects of Mark Read’s reign at WPP has been the change in the relationship with Johnny Hornby’s The&Partnership in which WPP owns 49 per cent. The two entities have always collaborated closely – T&P’s ...