Steve Jobs
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George Parker: Steve Jobs, the not-so-family man
This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less…
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What’s in a brand name? Billions of dollars if it happens to include a rather famous Apple
What do apples and goldfish have in common? Big money. I went to the Royal Albert Hall (London) last night…
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New global Apple campaign is beautiful but bland
Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one…
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Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say
Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984…
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Apple and TBWA produce another campaign searching for an idea
We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs…
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George Parker and the PC revolution: how Xerox gave Steve Jobs the keys to Fort Knox
“There’s an extra heavy vehicular loading situation on the Bay Bridge” droned the voice of the traffic dude floating out…
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Apple and TBWA – now they’re both losing the plot
First Apple, for so long the ‘alternative corporation,’ is revealed in its true colours as a tax-dodger on a mighty…
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TBWA’s Lee Clow is 2013’s Cannes ‘Lion of St Mark’
Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’…
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