Tag Archives: Steve Jobs

George Parker: Steve Jobs, the not-so-family man

This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less than fortunate experiences with a father that refused to acknowledge her for years, even though DNA tests proved conclusively that ...

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New global Apple campaign is beautiful but bland

Here’ another of those ‘feel-good but don’t say anything much’ ads that have become a torrent recently – this one from TBWA Media Arts Lab for Apple’s iPad Air (which sounds quite an important product, fusing the iPad with a ...

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Apple’s ‘blingy’ new TBWA ad isn’t as bad as they say

Advertising is always said to have played a pivotal role in the Apple phenomenon, ever since Ridley Scott’s iconic 1984 commercial launched the Macintosh. Founder Steve Jobs allegedly used to oversee all the ads along with TBWA Media Arts Lab’s ...

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Apple and TBWA produce another campaign searching for an idea

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

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TBWA’s Lee Clow is 2013’s Cannes ‘Lion of St Mark’

Following in the distinguished footsteps of Sir John Hegarty (2011) and Dan Wieden last year. The ‘Lion of St Mark’ is the Cannes Lions’ equivalent of a lifetime achievement award, named after the famous lion statues in Venice, home to ...

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Apple goofs again with ‘Do Not Disturb’ campaign

It’s amazing how even the most apparently sure-footed companies can morph into ones with two left feet. Apple has just introduced its ‘Do Not Disturb’ iPhone feature, only it doesn’t work. Presumably there are millions of people across the world ...

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